Entrepreneurship Development Book BBA 6th Sem GGSIPU

Syllabus

BBA-312

Entrepreneurship Development

UNIT-I

Introduction: The Entrepreneur: Definition, Emergence of Entrepreneurial Class; Theories of Entrepreneurship. Introduce role of Entrepreneurship in Economic Development, Myths about Entrepreneur and Agencies in Entrepreneurship Management.                                                                                                         (10 Hours)

UNIT-II

Promotion of a Venture: Opportunity Analysis; External Environmental Analysis Economic, Social and Technological; Competitive Factors; Legal Requirements of Establishment of a New Unit and Raising of Funds; Venture Capital Sources and Documentation Required, Forms of Ownership.                                   (12 Hours)

UNIT-III

Entrepreneurial Behaviour: Innovation and Entrepreneur; Entrepreneurial Behaviour and Psycho- Theories, Social Responsibility. Relevance and Role of Entrepreneurial Development Programmes (EDP), Role of Government in Entrepreneurial Development.                                                            (10 Hours)

UNIT-IV

Role of Entrepreneur: Role of an Entrepreneur in Economic Growth as an Innovator, Generation of Employment Opportunities, Complimenting and Supplementing Economic Growth, Bringing about Social Stability and Balanced Regional Development of Industries: Role in Export Promotion and Import Substitution, Forex Earnings. Concept of Startup. (10 Hours)