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STRATEGIC MANAGEMENT Book BBA 6th Semester U.P. State

Click below to Buy E-Book Edition:
Buy Latest STRATEGIC MANAGEMENT Book in English Language for BBA 6th Semester U.P. State Universities (Common Minimum Syllabus AS PER NEP) By Thakur Publication.
AUTHORS : Prof. (Dr.) Neetu Singh , Dr. Gauri Singh Gaur
ISNB : 978-93-5755-571-5
Tax excluded
Click below to Buy E-Book Edition:
Buy Latest STRATEGIC MANAGEMENT Book in English Language for BBA 6th Semester U.P. State Universities (Common Minimum Syllabus AS PER NEP) By Thakur Publication.
AUTHORS : Prof. (Dr.) Neetu Singh , Dr. Gauri Singh Gaur
ISNB : 978-93-5755-571-5
Syllabus
Course Code: F010603T
Paper-18 (A)
Strategic Management
Unit |
Topics |
No. of Lectures Total=30 |
I |
What is Strategy? What are Strategic Intent; Mission; Objectives and Goals; Policies; Program; Budget; Process of Strategic Management, Levels of Strategy |
6 |
II |
Identifying Strategic Alternatives of Business; Environmental Appraisal – Internal Environment; Key Success Factors; Role of Resources, Capabilities and Core Competencies; Competitive Advantage to Competitive Strategies; VRIO Model, External Environmental Analysis – PESTEL. |
8 |
III |
Concept of Value Chain, SWOT Analysis; Tools and Techniques for Strategic Analysis – TOWS Matrix; Generic Strategies; Competitive Strategies - Porter’s 5 Forces Model; The Experience Curve, Grand Strategy, BCG Matrix; Functional Strategies, Global Entry Strategies. |
8 |
IV |
Organization Structure; Resource Allocation; Projects and Procedural Issues. Integration of Functional Plans. Leadership and Corporate Culture; Evaluation and Control: Organizational Systems and Techniques of Strategic Evaluation and Control of Performance and Feedback. |
8 |