STRATEGIC MANAGEMENT Book BBA 6th Semester U.P. State

Unit

Topics

No. of Lectures

Total=30

I

What is Strategy? What are Strategic Intent; Mission; Objectives and Goals; Policies; Program; Budget; Process of Strategic Management, Levels of Strategy

6

II

Identifying Strategic Alternatives of Business; Environmental Appraisal – Internal Environment; Key Success Factors; Role of Resources, Capabilities and Core Competencies; Competitive Advantage to Competitive Strategies; VRIO Model, External Environmental Analysis – PESTEL.

8

III

Concept of Value Chain, SWOT Analysis; Tools and Techniques for Strategic Analysis – TOWS Matrix; Generic Strategies; Competitive Strategies - Porter’s 5 Forces Model; The Experience Curve, Grand Strategy, BCG Matrix; Functional Strategies, Global Entry Strategies.

8

IV

Organization Structure; Resource Allocation; Projects and Procedural Issues. Integration of Functional Plans. Leadership and Corporate Culture; Evaluation and Control: Organizational Systems and Techniques of Strategic Evaluation and Control of Performance and Feedback.

8