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Essentials Of E- Commerce

ISBN- 978-93-5480-294-2
AUTHORS- Prof. Amol Pravin Pitale, Gauri Kunal Khedkar, Prabha Kumari
Tax excluded
ISBN- 978-93-5480-294-2
AUTHORS- Prof. Amol Pravin Pitale, Gauri Kunal Khedkar, Prabha Kumari
Syllabus
GC 601: Essentials of E-Commerce
Unit No. |
Unit Title |
Contents |
1 |
E-Commerce and Business Model Concepts
|
1.1 Introduction to E-Commerce Role of E-Commerce in Business Economy. Growth of E-Commerce in India 1.2 Factors Responsible for the Growth of E-Commerce in India Opportunities and Challenges for E-Commerce in India 1.3 E-Commerce Business Models – Introduction, Types, How to Choose E-Commerce Business Models. 1.4 Modern Procurement in E-Commerce - E-Procurement – Introduction, E-Commerce and Technological Tools 1.5 E-Distribution – Introduction, Features, Scope and Advantages. Architectural Models in B2B 1.6 E-Commerce and Infrastructure – Electronic Data Interchange, Internet, Intranet, Extranet, Backend Informatics System Integration etc. |
2 |
E-Money and E-Payment Systems
|
2.1 E-Money – FIAT Currency, E-Money Classification, Advantages of E-Money. Digital Currencies, Crypto Currencies -Introduction, Digital Disruption in E-Money Market. 2.2 Modern Digital Payment Trends – Credit/Debit Cards, QR Code Scanners, Mobile Point of Sale, NEFT and RTGS. Contactless Payments – Samsung Pay/Apple Pay and Use of 2.3 Unified Payment Interfaces ( UPI ) and Mobile Wallets Role of Modern Digital Payment Systems and Challenges Faced in Indian Retail Sector. |
3 |
Role of
|
3.1 Search Engine Optimization (SEO ), Content Marketing, Pay Per Click (PPC) Advertising, Business E-Branding Social Media Marketing and Analytical Tools Used, Internet Banking, Mobile Retailing. 3.2 Use of Artificial Intelligence and Augmented Reality – Programmatic Advertising, Chatbots, Conversational Marketing, Home Assistants, Messaging Apps, Personalized Marketing, Website Designing. 3.3 Visual Search – Social Media Stories, Google Lens, Blogs, Use of User-Generated Content, Privacy Marketing, Semantic Keyword Search, Neuro-Marketing. |
4 |
Cyber Security and Technology
|
4.1 Cyberwarfare - Automotive Hacking, Cloud Services Vulnerability, Mobile Hacking. Data Privacy as a Discipline, Insider Threats, Phishing, ATM Frauds. 4.2 Cyber Crimes – Financial Frauds, Defamation, Copyrights, Spying of Trade Secrets, Infringement of IT Property, 4.3 Social Media Crimes, Data Theft, Transfer of Data without Permission, Spread of Virus/Worms, Trojans, Child Pornography, Forgery, Anti-National Posts, Cyber-Crime Against Government Institutions. 4.4 Information Technology Act -2000: Role, Need and Importance, Software Development and Legal Issues, Shrink-Wrap Contracts. |