Essentials Of E- Commerce

Unit No.

Unit Title

Contents

1

E-Commerce and Business Model Concepts

1.1 Introduction to E-Commerce Role of E-Commerce in Business Economy. Growth of E-Commerce in India

1.2 Factors Responsible for the Growth of E-Commerce in India Opportunities and Challenges for E-Commerce in India

1.3 E-Commerce Business Models – Introduction, Types, How to Choose E-Commerce Business Models.

1.4 Modern Procurement in E-Commerce - E-Procurement – Introduction, E-Commerce and Technological Tools

1.5 E-Distribution – Introduction, Features, Scope and Advantages. Architectural Models in B2B

1.6 E-Commerce and Infrastructure – Electronic Data Interchange, Internet, Intranet, Extranet, Backend Informatics System Integration etc.

2

E-Money and E-Payment Systems

2.1 E-Money – FIAT Currency, E-Money Classification, Advantages of E-Money. Digital Currencies, Crypto Currencies -Introduction, Digital Disruption in E-Money Market.

2.2 Modern Digital Payment Trends – Credit/Debit Cards, QR Code Scanners, Mobile Point of Sale, NEFT and RTGS. Contactless Payments – Samsung Pay/Apple Pay and Use of
NFC Technology.

2.3 Unified Payment Interfaces ( UPI ) and Mobile Wallets Role of Modern Digital Payment Systems and Challenges Faced in Indian Retail Sector.

3

Role of
E-Marketing

3.1 Search Engine Optimization (SEO ), Content Marketing, Pay Per Click (PPC) Advertising, Business E-Branding Social Media Marketing and Analytical Tools Used, Internet Banking, Mobile Retailing.

3.2 Use of Artificial Intelligence and Augmented Reality – Programmatic Advertising, Chatbots, Conversational Marketing, Home Assistants, Messaging Apps, Personalized Marketing, Website Designing.

3.3 Visual Search – Social Media Stories, Google Lens, Blogs, Use of User-Generated Content, Privacy Marketing, Semantic Keyword Search, Neuro-Marketing.

4

Cyber Security and Technology

4.1 Cyberwarfare - Automotive Hacking, Cloud Services Vulnerability, Mobile Hacking. Data Privacy as a Discipline, Insider Threats, Phishing, ATM Frauds.

4.2 Cyber Crimes – Financial Frauds, Defamation, Copyrights, Spying of Trade Secrets, Infringement of IT Property,
Digital Signature.

4.3 Social Media Crimes, Data Theft, Transfer of Data without Permission, Spread of Virus/Worms, Trojans, Child Pornography, Forgery, Anti-National Posts, Cyber-Crime Against Government Institutions.

4.4 Information Technology Act -2000: Role, Need and Importance, Software Development and Legal Issues, Shrink-Wrap Contracts.