Fundamentals Of Marketing Management

Syllabus

6T1-Fundamentals of Marketing Management

Unit-1:

Integrated Communication Mix (IMC): Meaning, Importance; Communication Meaning, Importance, Process, Communication Mix-Components, Role in Marketing,

Unit-2:

Branding: Meaning, Brand Recall, Brand Positioning. Importance of Branding and Advertising. Digital Marketing – Scope and Importance, Search Engine Optimisation (SEO), Out of Home (OOH).

Unit-3:

Sales Organisation and Relationship: Purpose of Sales Organisation, Types of Sales Organisation Structures, Sales Department External Relations, Distributive Network Relations.

Unit-4:

Concept of Services: Nature & Characteristics of Services, Marketing Mix and Strategies in Service Marketing, Product Decisions, Pricing Strategies, Promotion of Services, Placing or Distribution Methods of Services, Service Vision & Strategies: Includes Advertisements, Branding, Packaging of Services.