SOCIAL MEDIA MARKETING

Syllabus

Course Code: BBA 3.5

SOCIAL MEDIA MARKETING

Module 1: Social Media Introduction                                             08 Hours

Introduction to Social Media, How to Build a Successful Social Media Strategy, Goal Setting, Overview of Global E-Marketing Issues, Country and Market Opportunity Analysis, User Engagement on Social Networks; Social Advertising; Social, Media Analytics; Impact of Online Reputation; Social Technology and its Marketing Influence in India.

Module 2: Facebook -Instagram Marketing                                  10 Hours

Exploring the use of a Facebook Page, Facebook Ad Campaign, Facebook Groups, Hashtags, Instagram, Creating Automation for Instagram, Audience Insights, Page Insights, Exploring the Various IG Content Types, Setting a Theme and Flow on Instagram, and Generating Leads.

Module 3: Twitter Marketing                                                        08 Hours

Creating a Twitter Account, Optimizing a Page, Content Types, Posting Contents, Integrating a Personal Brand on Twitter, Twitter Analytics & Ads, Post Assistants and Automation for Twitter.

Module 4: YouTube Marketing                                                     08 Hours

Youtube Marketing, Creating a Youtube Channel, Posting Content, Youtube Analytics, Google Pages for YouTube Channels, Video Flow, Verify Channel, Webmaster Tool – Adding Asset.

Module 5: Search Engine Optimization-Recent Trends and Challenges 08 Hours

Search Engine Optimisation (SEO) Introduction, Understanding SEO, User Insights, Benefits and Challenges, Content Marketing, Traditional Media vs Social Media, Recent Trends and Challenges in Social Media Marketing.