CORPORATE STRATEGY VTU MBA SECOND SEM

Syllabus

Corporate Strategy

Course Code: MBA205

Module 1: Overview of Strategic Management (7 Hours)

Meaning of Strategy and Strategic Management, Stages of Strategic Management, the Strategic Management Model, Benefits of Strategic Management, Key Terms in Strategic Management, Competitive Advantage, Strategists, Vision, Mission, Long-Term Objectives, Strategies, Annual Objectives and Policies. Relationship Between a Company’s Strategy and its Business Model.

Module 2: Assessing External Environment (9 Hours)

The Process of Performing an External Audit, Nature of an External Audit, Key External Forces, Industry Analysis, Competitive Forces, Competitive Analysis, Porter’s Five Forces Model, and Key Success Factors.

Module 3: Assessing Internal Environment (9 Hours)

Nature of Internal Audit, Key Internal Forces, the Internal Audit Process, Resource-Based View(RBV), Integrating Strategy and Culture, SWOT Analysis, Value Chain Analysis, Benchmarking, and Internal Factor Evaluation Matrix.

Module 4: Strategy Formulation (9 Hours)

The Business Vision and Mission, the Process of Developing Vision and Mission, the Importance of Vision and Mission Statement, Characteristics of Mission Statement, Long-Term Objectives, Types of Strategies, Levels of Strategies, Integration Strategies, Intensive Strategies, Diversification Strategies, Defensive Strategies, Porter's Generic Strategies, Blue Ocean Strategy, and Strategic Decision Making.

Module 5: Strategy Implementation (9 Hours)

Nature of Strategy Implementation, Issues in Strategy Implementation, Model of Strategic Implementation, Resource Allocation, Managing Conflicts, Restructuring, Reengineering and E-engineering, Linking Performance and Pay to Strategies, Managing Resistance to Change, Creating a Strategy-Supportive Culture, and Production/ Operations Concerns in Implementing Strategies.

Module 6: Strategy Evaluation (7 Hours)

The Process of Evaluating Strategies, Strategy Evaluation Framework, Balanced Scorecard, Characteristics of an Effective Evaluation System, Contingency Planning, Role of Organizational Systems in Evaluation, Emerging Trends and Issues in Strategic management – ESG Initiatives and the Role of Technology.