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ISBN- 978-93-5480-499-1
Authors : Dr. Badrinath M.N , Dr. Vankatesh S Shastry , Shridevi M
Syllabus
Course Code: 2.3
ENTREPRENEURSHIP AND ETHICS
Module 1: Introduction to Entrepreneurship 8 Hours
Concepts of Entrepreneur and Entrepreneurship, Importance and Characteristics of Entrepreneurs, Types of Entrepreneurs, Benefits and Potential Risks of Entrepreneurship, Myths of Entrepreneurship, Factors Affecting Growth of Entrepreneurship in India, Role of Entrepreneurship in Economic Development, Competency Requirement for entrepreneurs - Awareness of Self-Competency and its Development.
Module 2: Opportunity Assessment and Entrepreneurial Finance 10 Hours
Opportunity Identification and Selection, Environmental Dynamics and Changes, Business Opportunities in Emerging Environment, Challenges of New Venture Start-ups, Pit Falls in Selecting New Ventures, Critical Factors for New Venture Development, why New Ventures Fail, Sources of Finance for New Venture. Institutional Support for Enterprises-Central & State Government Policy Regarding Small and Medium Scale Enterprises in India.
Module 3: Feasibility Analysis and Business plan 12 Hours
Feasibility Analysis of Industry, Market, Product or Service and Finance; Business Plan Meaning, Significance, Contents, Formulation and Presentation of Business Plan, Preparing a Model Project Report for Starting a New Venture, Final Project Report with Feasibility Study Common Errors in Business Plan Formulation.
Module 4: Legal Forms of Entrepreneurial Organisations 10 Hours
Identifying Legal Structures, Selection of an Appropriate Legal Structure, Sole Proprietorship's, Partnerships, Companies, Companies under Section 25, Franchising, Legal Environment – Patents, Copyrights, Trademarks.
Module 5: Social Entrepreneurship 8 Hours
Introduction, Meaning, Perspective of Social Entrepreneurship, Social Entrepreneurship in Practice, Boundaries of Social Entrepreneurship, Growth of Entrepreneur Communities, Few Experiments.
Module 6: Corporate Ethics 12 Hours
Meaning and Need for Business Ethics, Arguments for and Against Business Ethics, Business Ethics in an Evolving Environment, Entrepreneurship and Start-Up Culture, Ethical Issues in Start–up, Ethics and Laws, Establishing Strategy for Ethical Responsibility, Approaches to Managerial Ethics, Ethics and Business Decisions, Frame Work for Ethical Decision Making, Why Ethics Still Matter, Becoming an Ethical Professional , Making a Difference in the Business World, CSR, Environmental Awareness, Ethical Leadership by Entrepreneurs, Corporate Citizenship.
Specific References