Business Research Methodology

Syllabus

BBA211: BUSINESS RESEARCH METHODOLOGY

Unit I                                                                                            (10 Hours)

Introduction: Meaning of Research; Scope of Business Research; Purpose of Research, Types of Research, Criteria of Good Research, Steps in the Research Process, Unit of Analysis - Individual, Organisation, Groups, and Data Series; Concept, Construct, Attributes, Variables, and Hypotheses.

Unit II                                                                                             (8 Hours)

Data Collection: Primary and Secondary sources of Data; Qualitative Vs Quantitative Data; Methods of Data Collection.

Research Methods- Field Study, Laboratory Study, Survey Method, Observational Method, Existing Data Based Research, Longitudinal Studies, Panel Studies.

Unit III                                                                                         (14 Hours)

Measurement: Definition; Designing and Writing Items; Uni-Dimensional and Multidimensional Scales; Measurement Scales- Nominal, Ordinal, Interval, Ratio; Ratings and Ranking Scale, Thurston, Likert and Semantic Differential Scaling, Paired Comparison, Questionnaire Design, Development and Testing, Reliability and Validity.

Sampling -Steps, Types, Sample Size Decision

Hypothesis Formulation and Testing: Tests Concerning Means and Proportions; Regression, T Test, Z Test, ANOVA, Chi-Square Test.

Unit IV                                                                                         (10 Hours)

Report Preparation: Meaning, Types and Layout of Research Report; Steps in Report Writing; Literature Review and its Significance, Citations Styles, Bibliography and Annexure in Report, Essentials of Good Research Report, Presentation of a Report, Ethics in Research, Plagiarism Check.