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Business Research Methodology

ISBN - 978-93-5480-686-5
Authors - Dr. Asuthosh Bajpai , Dr. Reema Sharma
Tax excluded
ISBN - 978-93-5480-686-5
Authors - Dr. Asuthosh Bajpai , Dr. Reema Sharma
Syllabus
BBA211: BUSINESS RESEARCH METHODOLOGY
Unit I (10 Hours)
Introduction: Meaning of Research; Scope of Business Research; Purpose of Research, Types of Research, Criteria of Good Research, Steps in the Research Process, Unit of Analysis - Individual, Organisation, Groups, and Data Series; Concept, Construct, Attributes, Variables, and Hypotheses.
Unit II (8 Hours)
Data Collection: Primary and Secondary sources of Data; Qualitative Vs Quantitative Data; Methods of Data Collection.
Research Methods- Field Study, Laboratory Study, Survey Method, Observational Method, Existing Data Based Research, Longitudinal Studies, Panel Studies.
Unit III (14 Hours)
Measurement: Definition; Designing and Writing Items; Uni-Dimensional and Multidimensional Scales; Measurement Scales- Nominal, Ordinal, Interval, Ratio; Ratings and Ranking Scale, Thurston, Likert and Semantic Differential Scaling, Paired Comparison, Questionnaire Design, Development and Testing, Reliability and Validity.
Sampling -Steps, Types, Sample Size Decision
Hypothesis Formulation and Testing: Tests Concerning Means and Proportions; Regression, T Test, Z Test, ANOVA, Chi-Square Test.
Unit IV (10 Hours)
Report Preparation: Meaning, Types and Layout of Research Report; Steps in Report Writing; Literature Review and its Significance, Citations Styles, Bibliography and Annexure in Report, Essentials of Good Research Report, Presentation of a Report, Ethics in Research, Plagiarism Check.