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Retail Management
₹175.00
Tax excluded
ISBN- 9789390031313
Author's Name- Dr. Biswo Ranjan Mishra, Prof. Ajitav Acharya
MBA (18MBA401A)
Module-I
Emergence of Organised Retail in India, Retailing – Role, Relevance and Trends, Retail Organisation, Types of Retailers, Retail Formats, Retail Consumer Behaviour, Retail Marketing Mix, Retail Market Strategy, Technology in Retail.
Module-II
Retail Location Decisions, Merchandise Planning, Managing Assortments, Store Management, Layout, Design, Space Management, Visual Merchandising, Retail Aesthetics, Retail Atmospherics, Retail Equity.
Module-III
Retail Communication Mix., Selection of Promotion Mix, Retail Sales Promotion, Retail Pricing: Price Setting, Pricing Strategies, GMROI, Managing Retail Brands-Branding Strategies in Retail, Brand Equity, Retail Brand Extension, Creating Brand Value.
BPUT2020/MBA/4/01
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