Retail Management

MBA (18MBA401A) 

Module-I

Emergence of Organised Retail in India, Retailing – Role, Relevance and Trends, Retail Organisation, Types of Retailers, Retail Formats, Retail Consumer Behaviour, Retail Marketing Mix, Retail Market Strategy, Technology in Retail.

Module-II

Retail Location Decisions, Merchandise Planning, Managing Assortments, Store Management, Layout, Design, Space Management, Visual Merchandising, Retail Aesthetics, Retail Atmospherics, Retail Equity.

Module-III

Retail Communication Mix., Selection of Promotion Mix, Retail Sales Promotion, Retail Pricing: Price Setting, Pricing Strategies, GMROI, Managing Retail Brands-Branding Strategies in Retail, Brand Equity, Retail Brand Extension, Creating Brand Value.