Strategic Management

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Dr. S. Md .Ghouse, B. Ismail Zabiullah

ISBN-9789351638940

MBA, Fourth Semester, Jawaharlal Nehru Technological University, JNTU-Anantapur’

Syllabus

(14E00401) STRATEGIC MANAGEMENT

1) Introduction- Concepts in Strategic Management: Strategic Management as a Process –Developing a Strategic Vision, Mission, Objectives, Policies – Factors that Shape a Company’s Strategy – Environmental Scanning - Concepts of Core Competence, Crafting a Strategy for Competitive Advantage.

2) Strategic Analysis and Choice- Tools and Techniques: Porter’s Five Force Model, BCG Matrix, GE Model, SWOT Analysis and TOWS Matrix, Market Life Cycle Model and Organisational Learning, and the Experience Curve.

3) Strategy Formulation: Formulation of Strategy at Corporate, Business and Functional Levels. Strategy Alternatives: Stability Strategy, Growth Strategy, Retrenchment Strategy, and Combination Strategy.

4) Strategy Implementation: Types of Strategies: Offensive Strategy, Defensive Strategy, Vertical Integration, Horizontal Strategy; Tailoring Strategy to Fit Specific Industry and Company Situations, Strategy and Leadership, Resource Allocation as a Vital Part of Strategy – Planning Systems for Implementation.

5) Strategy Evaluation and Control: Establishing Strategic Controls - Role of the Strategist - Benchmarking to Evaluate Performance - Strategic Information Systems – Guidelines for Proper Control- Strategic Surveillance - Strategic Audit - Strategy and Corporate Evaluation and Feedback in the Indian and International Context.

Reference JNTU-A2016/MBA/4/01

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