MARKETING MANAGEMENT HARYANA BBA THIRD SEM

Unit

Topics

Contact Hours

I

Marketing Management- Meaning, Nature and Scope. Concepts of Marketing, Marketing Environment, Marketing Mix, STP (Segmenting, Targeting and Positioning) Approach to Marketing.

15

II

Marketing Information System- Meaning and Components. Marketing Research. Consumer Behaviour-Meaning and Importance of Study for Marketers.

15

III

Product —Meaning, Levels and Product Mix. New Product Development, Product Life Cycle, Branding and Packaging Decision, Pricing-Meaning, Procedure for Setting a Price, Pricing Strategy Distribution Channels- Levels and Roles. Management of Physical Distribution.

15

IV

Promotion- Promotion Mix- A Study of Advertising, Sales Promotion, Personal Selling, Direct Marketing and Public Relations. Marketing Organization and Control, Marketing of Services: An introduction to Services, Role of Service Sector in the Economy, 7P's of Service Marketing.

15

  V*    Applicable for courses having practical component.