According to the new Syllabus of‘Jawaharlal Nehru Technological University, Anantapur’BUSINESS COMMUNICATION 1) Concept of Communication – Significance, Scope – Communication Process – Essentials of good communication – Channels of Communication – Formal, Informal Communication – Upward, Downward, Horizontal Communication.2) Types of Communication:Verbal – Oral Communication: Advantages and Limitations of Oral Communication, Written Communication – Characteristics, Advantages & Limitations Non verbal Communication: Sign language – Body language – Kinesics – Proxemics – Time language and Hepatics: Touch language.3) Interpersonal Communication: Communication Styles, Managing Motivation to Influence Interpersonal Communication – Role of emotion in Inter personal Communication.4) Barriers of Communication: Types of barriers – Technological – Socio-Psychological barriers – Overcoming barriers, Types of listening. 5) Report Writing – Formal reports – Writing effective letters – Different types of business letters - Interview techniques – Communication etiquettes
JNTU-A2018/MBA/2/01
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