Research Methodology for Management

Unit 1: Introduction to Research Methodology                 11 hours

Research - Definition - Significance – Criteria of Good Research – Types -Research Process – Selecting the Research Problem – Techniques Involved in Defining a Problem - Research Design : Features of a Good Design - Important Concepts Relating to Research Design - Different Research Designs.

Unit 2: Sampling and Scaling            12 hours

Sampling Design – Steps - Types - Sampling Errors and Non-Sampling Errors – Factors Influencing the Size of the Sample - Scaling – Classification of Measurement Scales - Scaling Techniques.

Unit 3: Data Collection and Preparation      12 hours

Collection of Primary Data: Observation Method –Interview Method- Questionnaire Method – Schedule Method- Some other Methods of Data Collection - Collection of Secondary Data - Case Study Method – Data Preparation: Editing - Coding- Classification - Tabulation- Graphical Representation.

Unit 4: Processing and Analyzing of Data     12 hours

Hypothesis – Basic Concepts Concerning Testing of Hypothesis - Procedure for Hypothesis Testing-Z Test-T Test-Chi-Square Test - ANOVA - Application of SPSS (Simple Problems Only).

Unit 5: Interpretation and Report Writing     11 hours

Interpretation: Techniques - Precautions- Report Writing – Steps in Writing Report - Layout of the Research Report –Types of Reports - Mechanics of Writing a Research Report - Precautions for Writing Research Reports.

Unit 6: Contemporary Issues         02 HOURS

Expert Lectures, Online Seminars – Webinars

Total Lecture Hours

60 Hours