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Research Methodology for Management

ISBN- 978-93-5163-949-7Dr. S. S. Theerkhapathy, R. Prema Latha, B.Suganya
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ISBN- 978-93-5163-949-7Dr. S. S. Theerkhapathy, R. Prema Latha, B.Suganya
Syllabus
Research Methodology for Management
Unit 1: Introduction to Research Methodology 11 hours |
Research - Definition - Significance – Criteria of Good Research – Types -Research Process – Selecting the Research Problem – Techniques Involved in Defining a Problem - Research Design : Features of a Good Design - Important Concepts Relating to Research Design - Different Research Designs. |
Unit 2: Sampling and Scaling 12 hours |
Sampling Design – Steps - Types - Sampling Errors and Non-Sampling Errors – Factors Influencing the Size of the Sample - Scaling – Classification of Measurement Scales - Scaling Techniques. |
Unit 3: Data Collection and Preparation 12 hours |
Collection of Primary Data: Observation Method –Interview Method- Questionnaire Method – Schedule Method- Some other Methods of Data Collection - Collection of Secondary Data - Case Study Method – Data Preparation: Editing - Coding- Classification - Tabulation- Graphical Representation. |
Unit 4: Processing and Analyzing of Data 12 hours |
Hypothesis – Basic Concepts Concerning Testing of Hypothesis - Procedure for Hypothesis Testing-Z Test-T Test-Chi-Square Test - ANOVA - Application of SPSS (Simple Problems Only). |
Unit 5: Interpretation and Report Writing 11 hours |
Interpretation: Techniques - Precautions- Report Writing – Steps in Writing Report - Layout of the Research Report –Types of Reports - Mechanics of Writing a Research Report - Precautions for Writing Research Reports. |
Unit 6: Contemporary Issues 02 HOURS |
|
Expert Lectures, Online Seminars – Webinars |
|
Total Lecture Hours |
60 Hours |
BHU2022/BBA/5/01
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