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Retail And Rural Marketing

Shashwat Kumar Dwivedi
ISBN- 978-93-86488-67-1
₹200.00
Tax excluded
Syllabus
(BBA 504)
RETAIL & RURAL MARKETING
Unit-I: Retailing: Role, Relevance & Trends, characteristics of Retailing, The changing face of Retail Industry in India, Retail Market Segment: Market Segmentation, Targeting & Positioning, Kinds of Market and Dimensions of Segmentation.
Unit-II: Retailing Strategy: Location- Types, Importance and Determining Factors, Product and Merchandise Strategies, Retail Space
and Ambience Management Strategies, Retail Pricing & Promotion Strategies
Unit-III: Definition of Rural Marketing, Indian Rural Market, Environment: Population and its Locations, Occupation Pattern, Expenditure Pattern, Infrastructure Facilities. The Rural Consumer: Characteristics, Factors Influencing his Purchase Decision, Rural Demand: Nature, types of Requirements, Hierarchy of Markets and Rural Market Index, Problems in Rural Marketing.
Unit-IV: Marketing of Consumable Inputs and Durable Inputs: Marketing of Consumables and Durables: Composition of Products, Price, Distribution, Promotion, Product Redesign or Modification Needs. Rural Marketing Strategies: Rural Market Segmentation, Strategies on Product, price, Promotion and Distribution
Unit 1: Introduction to Retailing
Unit 2: Retailing Strategy
Unit 3: Introduction to Rural Marketing and its Environment
Unit 4: Marketing of Consumable Inputs and Durable Inputs
Model Papers
LU2021/BBA/5/04
50 Items
New product