Computer Concepts and Applications II

Syllabus

Computer Concepts & Applications – II

Course code: -124 (B)

Unit-1: Introduction to E-commerce Tools                                                                          [12]

Process of E-Commerce

Types of E-Commerce; Role of Internet and Web in E-Commerce; Technologies Used in E-Commerce Systems.

E-Commerce Activities

Various Activities of E-Commerce; Various Modes of Operation Associated with E-Commerce; Elements and Resources Impacting E-Commerce and Changes; Types of E-Commerce Providers and Vendors; Opportunity Development for E-Commerce Stages; Development of E-Commerce Business Case; Components and Factors for the Development of the Business Case; Steps to Design and Develop an E-Commerce Website.

Unit-2: Introductions to E-Marketing                                                                                   [14]

E-Marketing

Traditional Marketing; E-Marketing; Identifying Web Presence Goals - Achieving Web Presence Goals, Uniqueness of the Web, Meeting the needs of Website Visitors, Site Adhesion – Content, Format, and access; Maintaining a Website; Metrics Defining Internet Units of Measurement; Online Marketing; Advantages of Online Marketing.

E-Customer Relationship Management:

Customer Relationship Management (CRM) – Marketing automation, Enterprise Customer Management; Customer Relationship Management Areas; CRM Processes; Architectural Components of a CRM Solution – Customer's information repository, Campaign management, Event Triggers, Business Logic and Rules Repository, Forecasting and Planning tools, Electronic Customer Relationship Management; Need, Architecture and Applications of Electronic CRM.

Supply Chain Management

Supply Chain Management (SCM); Goals of SCM; Functions of SCM; Strategies of SCM; Electronic SCM and its benefits; Components of Electronic SCM; Electronic Logistics and its Implementation.

Unit-3: Electronic Payment System                                                                                       [14]

Electronic Data Interchange: Introduction to EDI, EDI Architecture Financial EDI, Overview of the technology involved in EDI.

Introduction to EPS

Application of Online Payment System Introduction to EFT (Electronic Fund Transfer) Types of EFT ( NEFT, RTGS), E-Payment Systems – Electronic Funds Transfer; Digital Token-Based E-Payment Systems; Modern Payment Systems; Steps for Electronic Payment; Payment Security; Net Banking. Introduction to Digital Signature and Digital Certificates, Stages of SET, Types of Payment System – Digital Cash, Electronic Cheque, Smart Card, Credit/Debit Card.

Unit-4: Introduction to M-Commerce                                                                                      [8]

Definition, Need and Scope, Advantages, and disadvantages of M-commerce, M-Commerce and its Applications. Types of M-Commerce. Products and Services of M-Commerce, Mobile payment application. Difference between E-commerce and M-Commerce.