FUNDAMENTALS OF MARKETING-I UOP B.COM First Sem

Unit

Title and Contents

Hours

1

Introduction to Market and Marketing

1.1 Meaning and Definition of Market

1.2 Classification of Markets

1.3 Marketing Concept

1.4 Different between Traditional and Modern Marketing

1.5 Importance of Marketing

1.6 Functions of Marketing.

1.7 Selling vs. Marketing

15

2

Market Segmentation and Marketing Mix

2.1 Market Segmentation:

2.1.1 Introduction, Meaning and Definition

2.1.2 Importance of Market Segmentation

2.1.3 Limitations of Market Segmentation

2.1.4 Bases for Segmentation

2.2 Marketing Mix:

2.2.1 Introduction, Meaning and Definition

2.2.2 Elements of Marketing Mix

2.2.3 Importance of Marketing Mix

15

3

Salesmanship

3.1 Introduction, Meaning and Definition of Salesmanship

3.2 Features and Scope of Salesmanship

3.3 Elements of Salesmanship

3.4 Salesmanship: Arts or Science

3.5 Qualities for Salesman

3.6 Salesmanship is a Profession

15

4

Distribution Channel and Physical Distribution

4.1 Distribution channels concepts and role

4.2 Types of Distribution Channel

4.3 Factors affecting types of distribution channel

4.4 Promotion: Methods of Promotion

4.5 Advertising Concepts and Important of Advertising

4.6 Types of advertising

15