Strategic Management

Syllabus

MBAT 301 Strategic Management

Unit 1: Introduction

Meaning, Scope and Importance of Strategic Management

Nature of Strategic Management, Characteristics, Strategic Management Process, Strategic Management Model. Dimension and Levels of Strategy. Role of Strategists in Business Policy

Unit 2

Strategy Formulation

Corporate Planning, Concept of Planning, Planning Process, Types of Planning, Strategic Planning, Strategic Decision Making, Vision, Mission and Purpose, Objectives and Goals of a Business Organisation-Types of Strategies –Guidelines for Crafting Successful Business Strategies.

Unit 3

Environmental Appraisal

External Analysis: Industry Analysis, Remote Environment Analysis, Competitive Analysis, Global Environment Analysis. Internal Analysis: Resource Based View of the Firm, Capabilities, Core Competence, Value Chain Analysis, VRHN Analysis, Distinctive Competency, Sustainable Competitive Advantage and Profitability. SWOT Analysis. , Synergy.

Unit 4

Strategic Analysis and Choice Environmental Threat and Opportunity Profile (ETOP); BCG, TOWS, GE, Directional Policy Matrix- Organisational Capability Profile -Strategic Advantage Profile Corporate Level Strategies-Growth, Stability, Renewal, Corporate Portfolio Analysis, Grand Strategies, McKinsey’s7s Frame Work. Business Level Strategies- Michael Porter’s Generic strategies. Functional Level Strategies.

Unit 5

Strategy Implementation and Evaluation

Strategy Implementation: Structure, Systems and People, Issues in Implementation, Model of Strategic Implementation, Project Implementation, Procedural Implementation, Resource Allocation, Budgets, Organisation Structure, Strategy and Organisation Structure, Different Types of Organisational Structure, Social Responsibilities and Ethics-Building a Capable Organisation-Functional Issues. Symptoms of Malfunctioning of Strategy-Operations Control and Strategic Control, An Overview of Strategic Evaluation and Control-Measurement of Performance- Analysing Variances- Role of Organisational Systems in Evaluation. Strategic Management for Non-Profit Organisations.