Categories
- Pharmacy
- Nursing
-
MBA
-
BBA
- U.P. State University
- Veer Bahadur Singh Purvanchal University, Jaunpur
- Chaudhary Charan Singh University, Meerut
- Dr. Bhimrao Ambedkar University, Agra
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- BCA
-
B Ed
- Lucknow University B.Ed Books
- Chaudhary Charan Singh University/Maa Shakambhari University, Saharanpur
- Dr Bhim Rao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapeeth, Varanasi
- Chhatrapati Shahu Ji Maharaj University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj (PRSU)
- Mahatma Jyotiba Phule Rohilkhand University(Mjpru), Bareilly
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Bundelkhand University, Jhansi
- Deen Dayal Upadhyaya Gorakhpur University
- Veer Bahadur Purvanchal University (VBPU)
- Maharaja Suhel Dev State University ,Azamgarh (MSDSU)
- Raja Mahendra Pratap Singh State University, Aligarh (RMPSSU)
- Barkatullah Vishwavidyalaya (Bhopal)
- Jiwaji University (Gwalior)
- Vikram University (Ujjain)
- Dr. Harisingh Gour University (Sagar)
- Devi Ahilya Vishwavidyalaya (Indore)
- Rani Durgavati Vishwavidyalaya (Jabalpur)
- Awadhesh Pratap Singh University (Rewa)
- Maharaja Chhatrasal Bundelkhand University (Chhatarpur)
- D. EL. ED
- TET
-
B Com
-
B Sc
- B.Sc. U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Madhya Pradesh
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- DEEN DAYAL UPADHYAYA GORAKHPUR UNIVERSITY
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Uttarakhand State Universities
- B.Sc. Bihar Universities Common Syllabus NEP
- University of Rajasthan (Jaipur)
- Haryana
-
B A
- B.A. Of U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Madhya Pradesh
- Uttarakhand
- Bihar
- University of Rajasthan (Jaipur Syllabus as Per NEP2020)
- Haryana NEP-2020
- B Tech
Buying Behaviour And Brand Management | MBA 3rd Sem | SUK

Buy Latest Buying Behaviour And Brand Management Book for Mba 3rd Semester in English language specially designed for SUK (Shivaji University Kolhapur, Maharashtra) By Thakur publication.
ISBN- 978-93-5480-182-2
AUTHORS- Dr. Vinod Mahadev Babar, Dr. Tahir S. Zari
Tax excluded
Buy Latest Buying Behaviour And Brand Management Book for Mba 3rd Semester in English language specially designed for SUK (Shivaji University Kolhapur, Maharashtra) By Thakur publication.
ISBN- 978-93-5480-182-2
AUTHORS- Dr. Vinod Mahadev Babar, Dr. Tahir S. Zari
SyllabusCode: DSC 304
Buying Behaviour and Brand Management
Units |
Contents |
Hours |
Unit 1 |
a) Introduction to Consumer Behaviour: Concept and Definition, Need and Significance for Studying Consumer Behaviour, Factors Influencing Buying Behaviour, Consumer Buying Behaviour Process, Participants in Buying Behaviour. b) Consumer Modelling: - The Economic Model – Learning Model - Psychoanalytic Model – The Sociological Model- The Howard Sheth Model of Buying Behaviour – The Nicosia Model The Engel –Kollat-Blackwell Model. |
10 Hours |
Unit 2 |
a) Individual Relational Importance: Consumer Behaviour and Perception, Learning, Personality, Attitude, Motivation. Social Class and Group: Definition and Meaning of Social Stratification –Factors Responsible for Social Stratification –Characteristic Features of Social Classes Social Influence on Consumer Behaviour. Definition and Meaning of Group - Reasons For formation of Group –Types of Groups Relevant to Consumer Behaviour – Family Life Cycle- Friendship Group Formal Social Clubs-Shopping Friends Groups- Work Group-Reference Group. b) Industrial Buying Behaviour: Process, Factors Influencing Industrial Buying Behaviour, Marketing Mix for Industrial Buying Behaviour |
10 Hours |
Unit 3 |
Brand Management: Brand Name and Trademark, Branding Decisions, Advantages and Disadvantages of Branding, Brand Equity, Brand Image, Brand Personality, Brand Identity System, Brand Strategies, brand extension. |
10 Hours |
Unit 4 |
Brand Development: Brand Rejuvenation, Rebranding, Celebrity Endorsements, Brand Positioning and Brand Building. Co-Branding |
10 Hours |