Strategic Management And Business Ethics

                                                                                                         Syllabus

Module 1: Strategy and Process                                                                 08 Hours

Historical Perspective of Strategic Management, Conceptual Framework for Strategic Management, the Concept of Strategy and Strategy Formation Process-Stakeholders in Business – Vision, Mission and Purpose-Business Definition, Objectives and Goals, The Strategic Management Model, the Competitive Landscape, Global Economy.

Module 2: Competitive Advantage                                                            08 Hours

External Environment - QUEST, SWOT (TOWS) PESTEL Analysis, Porters Five Forces Model, the Competitive Profile Matrix (CPM), Globalisation and Industry Structure- Resources, Capabilities and Distinctive Competencies, Low Cost and Differentiation, Generic Building Blocks of Competitive Advantage, Avoiding Failures and Sustaining Competitive Advantage, Value Chain Analysis. Building Competitive Advantage through Functional-Level Strategy, Internal Factor Evaluation Matrix.

Module 3: Formulation of Strategic Actions                                           10 Hours

Corporate Level Strategies – Stability, Expansion, Retrenchment and Combination Strategies – Business Level Strategy: Cost, Differentiation, and Focus Strategies-Strategy in the Global Environment – Corporate Strategy – Vertical Integration Diversification and Strategic Alliances – Building and Restructuring the Corporation- Strategic Analysis and Choice – Environmental Threat and Opportunity Profile (ETOP) – Organisational Capability Profile – Strategic Advantage Profile – Corporate Portfolio Analysis – GAP Analysis – Mc Kinsey’s 7s Framework – GE 9 Cell Model – BCG Matrix – Balance Score Card, Internal Factor Evaluation (IFV) Matrix.

Module 4: New Business Models and Innovative Strategies                10 Hours

Introduction to Business models – Demystifying Strategy Using the Business Model Canvas (BMC): Business model Disruptions – Product, Customer, Resource ,and Finance driven Disruptions, Disruptive Revenue models, Managing Technology and Innovation – Blue Ocean Strategy, managing in an economic crisis, new directions in strategic thinking, Strategic issues for Non Profit organisations, Small Scale Industries, New Business Models and strategies for Internet Economy.

Module 5: Implementation and Evaluation of Strategic Actions       10 Hours

The Implementation Process, Resource Allocation, Designing Organisational Structure – Designing Strategic Control Systems, Matching Structure and Control to Strategy – Implementing Strategic Change, Techniques of Strategic Evaluation & Control, Balanced Score Card, Leadership Implications for Strategy. Importance of Strategic Leaders, Strategic Leadership and Style.

Module 6: Corporate Governance and Business Ethics                       10 Hours

Governance Mechanism and Ethical Corporate Behaviour, Ethical Decision Making, Ethical Leadership, Ethics in Functional Areas, Exploring Corporate Governance and the Relationships between Internal and External Stakeholders, The Organisation’s Responsibility and Accountability to its Stakeholders – CSR, Role and Responsibilities of the Board, Integrity and Ethical Behaviour: Disclosure and Transparency.