Strategic Management | MBA 3rd Sem | JNTUK

Syllabus

C- 301: 

Unit-I

Introduction: Concepts in Strategic Management, Strategic Management as a Process – Developing a Strategic Vision, Mission, Objectives, Policies – Factors that Shape a Company’s Strategy – Crafting a Strategy.

Unit-II

Environmental Scanning: Industry and Competitive Analysis -Evaluating Company Resources and Competitive Capabilities – SWOT Analysis – Strategies and Competitive Advantages in Diversified Companies and its Evaluation. Tools and Techniques- Porter’s Five Force Model, BCG Matrix, GE Model,

Unit-III

Strategy Formulation: Strategy Framework For Analyzing Competition, Porter’s Value Chain Analysis, Competitive Advantage of a Firm, Exit and Entry Barriers - Formulation of Strategy at Corporate, Business and Functional Levels. Types of Strategies.

Unit-IV

Strategy Implementation: Strategy and Structure, Strategy and Leadership, Strategy and Culture Connection – Operationalising and Institutionalising Strategy- Organisational Values and Their Impact on Strategy – Resource Allocation – Planning Systems for Implementation.

UNIT-V

Strategy Evaluation and Control – Establishing Strategic Controls - Measuring Performance –Appropriate Measures- Role of the Strategist – using Qualitative and Quantitative Benchmarking to Evaluate Performance - Strategic Information Systems – Problems in Measuring Performance – Strategic Surveillance -Strategic Audit.