Strategic Management

Syllabus

MBA: (Code-3TS)

Module-1

Introduction to Strategic Management and Business Policy – Evolution of Strategic Management and Business Policy, Understanding Strategy, Strategic Decision Making, Schools of thought of Strategy Formation, Introduction to Strategy Management.

Module-2

Strategic Intent and Strategy Formulation- Vision, Mission and Values, Organisational Values and their Impact on Strategy, Preparation of Vision and Mission Statement, Organisational Objectives, Environmental Appraisal, Concept of Environment, SWOT Analysis, Environmental Sectors, Environmental Scanning.

Module-3

Corporate Level Strategies – Strategy Formulation, Growth Strategy, Corporate Parenting, Portfolio and other Analytical Models, Short Term Corporate Strategies.

Moduel-4

Competitive Strategy/ Business Level Strategy- Porter’s Competitive Strategies, Resource Based Theory, Competing for Tomorrow’s Market.

Module-5

Functional and Operational Implementation – Functional Strategy, Financial Plans and Policies, Marketing Plans and Policies, Personnel Plans and Policies, Operational Plans and Policies, Strategy Evaluation and Selection Techniques – Evaluation of Strategy, Assessing Suitability, Life Cycle Analysis, Positioning, Value Chain Analysis, Business Profile, Gap Analysis.