Digital Marketing

                                                                                                                    Syllabus

                                                                                                                     18 MBA 303 A

                                                                                                            DIGITAL MARKETING (DM)

Module – I: Basics of Digital Marketing

Evolution of Digital Marketing, Digital – the Next Wave of Marketing, Digital Marketing Landscape, Key Drivers, Digital Consumer & Communities, Gen Y  &  Netizen’s Expectation & Influence.

Module – II: Search Engine Marketing

PPC and Online Marketing Through Social Media, Social Media Strategy, SEO Techniques, On Page and Off Page, Keyword Advertising, Google Web-Master and Analytics Overview, Customer Engagement, Affiliate Marketing & Strategic Partnership, CRM & CX in Digital Marketing – Email Marketing, Content Strategies, Consumer Segmentation and Positioning by Online Tools.  

Module – III: Google Analytics, AdWords, Ad Sense

Display Advertising, Different Type of Ad Tools, Remarketing, Display Advertising Terminology, Types of Display Ads, Different Ad Formats, Ad Placement Techniques, Important Ad Terminology, ROI Measurement Techniques, Mobile Marketing: Best Practices of Mobile Marketing, Types of Mobile Marketing.