BBA, Semester - IIIAccording to the New Syllabus of ‘Dr. Bhimrao Ambedkar University, Agra’SyllabusBBA 305: Organisational BehaviourUnit I (10 lectures) Introduction, Meaning of Organisational Behaviour, Historical Background, Scientific Management, Hawthorne Studies, Models of OB, Relationship to Other Fields. Perception: Process, Nature & Importance, Perceptual Selectivity, Perceptual Organisation. Personality: Meaning, Development of Personality, Attitude Components, Functions, Factors Influencing Attitude. Unit II (10 lectures) Learning: Processes of Learning- Behaviouristic, Cognitive and Social Principles of Learning, Organisational Reward System. Motivation: Meaning- Primary, Secondary & General Motives, Motivation Theories- Maslow, Herzberg’s, ERG, and Vroom’s Expectancy Theory, Theory X,Y and Z. Morale- Concept, Features and Importance. Unit III (8 lectures) Group Dynamics: Nature, Dynamics of Formal and Informal Groups, Teams – Nature and Effectiveness. Conflict- Meaning, Process, Classes and Sources of Conflict and Negotiations- Conflict Management- Intra Individual, Inter-Personal, Inter-Group and Organisational Negotiation Approaches. Unit IV (8 lectures) Power: Meaning, Distinction among Power, Authority and Influence, Classification of Power, Contingency Approaches to Power; Policies- as a Strategic Tool for Power Acquisition. Dynamics of Organisational Culture.
BRA2018/BBA/03/5
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