Business Policy and Strategic Analysis

                                                                     Syllabus

                                                  Course Code: CP-301

                                     Business Policy & Strategic Management

Unit 1

Business Policy & Strategic Management: Concept of Strategic Management, Concept of Strategic Planning, Mission, Vision and Values of a Business Organisation, Importance of Business Policy, Types of Policies, Corporate Culture.

Unit 2

Environmental Scanning: External and Internal Environmental Scanning, Industry Analysis, Concept of Value Chain, Resource Based View, The Industry Cycles, 4P Strategy Concept and Porter’s Competitive Model, SWOT Analysis, Value Chain Concept.

Unit 3

Strategy Formulation: Situational Analysis, Corporate Strategy, Directional Strategy, Growth, Stability .and Retrenchment Strategy, Levels of Strategy,

Unit 4

Strategy Implementation: Implementation Challenges, Resource Allocation, Design Thinking, Red Oceans Vs Blue Ocean Strategy, Business, Model Innovation, BCG Matrix, GEC Model

Unit 5

Strategy Evaluation & Control: Measuring Performance, Balanced Score Card, Contingency Planning, Strategy Auditing, Difference Between Strategic Control and Operational Control.