International Business Management

Syllabus

BBA 604: International Business Management

Unit-I

Introduction: Definition, Nature, Scope, Trends, Challenges & Opportunities, Meaning and Theories of International Trade. International Financial Perspectives: International Monetary Systems and Financial Markets, IMF, World Bank, IBRD, IFC, IDA.

Unit-II

Globalisation – Forces, Meaning, Dimensions & Stages, Impact of Globalisation on Indian Economy , Rationale for Globalisation, Liberalisation and Unification of World Economies Trade Barriers- Tariff and Non-Tariff.

Unit-III

Global Strategies: Structure of Global Organisations, Types of Strategies used in Strategic Planning for Achieving Global Competitiveness; Merger, Acquisitions and Takeovers. Methods of Foreign Market Entry- Exporting, Licensing, Joint Venture Free Trade Zones.

Unit-IV

Socio cultural Environment: Managing Diversity within and Across Cultures, Country Risk Analysis, Macro Environmental Risk Assessment, Types, Need for Risk Evaluation; Globalisation with Social Responsibility and Policy Implications. Global Human Resource Management: Selection, Development, Performance Appraisal and Compensation, Motivating Employees in the Global Context.