Business Communication

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ISBN No.- 978-93-90031-40-5

Author Name- Dr. Ravi Kumar Sharma, Dr. Deepti Gupta

BBA UP Unified Syllabus (UP State Universities), Second Semester
Syllabus
 

BBA-N202: BUSINESS COMMUNICATION  

Unit-I
Meaning and Objective of Business Communication, Forms of Communication, Communication Model and Process, Principles of Effective Communication.
 
Unit-II
Corporate Communication – Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Group Discussion, Mock Interviews, Seminars, Individual and Group Presentations.
 
Unit-III
Essential of Effective Business Letters, Writing Important Business Letters including Correspondence with Bank and Insurance Companies.
 
Unit-IV
Oral and Non-Verbal Communication – Principles of Oral Presentation, Factors affecting Presentation, Effective Presentation Skills, Conducting Surveys.
 
Body Language,ParaLanguage, Effective Listening, Interviewing Skill, Writing Resume and Letter or Application.
 
Unit-V
Modern Forms of Communication, International Communication, Cultural Sensitiveness & Cultural Context, Writing & Presenting in International Situations.
BBA/Up Unified/2020/02
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