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Marketing Theory and Practices

ISBN- 978-93-5480-235-5
Authors- Dr. Rakesh Kumar Yadav , Richa Srivastava
₹180.00
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ISBN- 978-93-5480-235-5
Authors- Dr. Rakesh Kumar Yadav , Richa Srivastava
Syllabus
F010202T: Marketing Theory and Practices
Unit
|
Topics
|
No. of Lectures
Total=30
|
I
|
Introduction to Marketing: Definition, Nature, Scope & Importance of Marketing Management, Core Concepts of Marketing: Selling Concept, Production Concept, Modern Marketing Concept, Societal Marketing |
7
|
II
|
Market Segmentation: Concept, Basis of Segmentation, its Importance in Marketing; Targeting: Concept, Types, Importance; Positioning: Concept, Importance, Brand Positioning, Repositioning. |
7
|
III
|
Marketing Mix: Product – Product Mix, New Product Development, Types of Product, Product Life Cycle, Branding and Packaging. Distribution – Concept, Importance, Different Types of Distribution Channels. Marketing Mix: Price – Meaning, Objective, Factors Influencing Pricing, Methods of Pricing Promotion – Promotional Mix, Tools, Objectives, Media Selection |
9
|
IV
|
Marketing Research: Importance, Process & Scope. Marketing Information System: Meaning, Importance and Scope. Consumer Behaviour: Concept, Importance and Factors Influencing Consumer Behaviour. |
7
|
UP STATE 2022/BBA/2/04
50 Items
New product