Business Environment

Syllabus

BUSINESS ENVIRONMENT

Unit-1:

Introduction to Business Environment: Nature and Significance Business Environment. Components of Business Environment, Environment Scanning Techniques. Economic Environment of Business: Economic Systems. Economic Planning in India, Brief idea of Industrial Policy, Fiscal policy, Monetary Policy and EXIM policy.

Unit-2:

Political and Legal Environment of Business: Three Political Institutions: Legislature, Executive and Judiciary. Foreign Exchange Management Act (FEMA), Consumer Protection Act. Introduction to Liberalisation, Privatisation and Globalisation: Factors Facilitating and Impeding Globalisation in India.

Unit-3:

Socio-Cultural Environment: Critical Elements of Socio-Cultural Environment. Social Responsibility of Business. Business Ethics and Corporate Social Responsibility. Public Sector – Changing Role of Public Sector – Relevance of Public Sector – Public Sector Reforms. Regulatory Framework with Reference to Banking and Security Market. Technological Environment.

Unit-4:

International Business Environment: Multinational Corporations-Benefits and Problems. Mergers and Acquisitions – Reasons – Trends – Advantages and Disadvantages. WTO, Consequences of WTO for India. IMF. Regional Groupings.