MANAGERIAL ECONOMICS

Syllabus

Course Code: 24IMSI202DS01

MANAGERIAL ECONOMICS

UNIT-I

Nature and Scope of Managerial Economics; Nature of Marginal Analysis; Alternative Objectives of Business Firms; Cardinal Utility Theory; Indifference Curve Technique and the Theory of Consumer Choice; Consumer Surplus; Price, Income and Substitution Effects; Demand Elasticity; Demand Estimation and Forecasting; Relationship between Price Elasticity and Marginal Revenue.

UNIT-II

Law of Variable Proportions; Laws of Return; Optimal Input Combination; Output-Cost Relations; Engineering Cost Curves; Technological Change and Production Decisions; Revenue Curves of a Firm; Price-Output Decisions under Alternative Market Structures; Shut-Down Points; Baumol’s sales Maximization Model; Advertising and Price Output Decisions.

UNIT-III

Product Differentiation; Price-Output Decision in Multi-Plant and Multi-Product Firms; General Pricing Strategies; Special Pricing Techniques – Limit Pricing, Peak Load Pricing and Transfer Pricing; Dumping Analysis; Pricing of Public Utilities.

UNIT-IV

Risk Analysis; Investment and Capital Replacement Decisions; Locational Choice of a Firm; Measures of National Income; Business Cycles; Operative Aspects of Macroeconomic Policies; Inflation Analysis; Tariff Analysis.