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PRINCIPLES OF MARKETING MANAGEMENT
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Rashtrasant Tukadoji Maharaj Nagpur University, RTMNU, BBA Second 2nd YearSyllabusUnit I: Marketing – Definition, nature, scope & importance, Marketing Management, Core concepts of marketing, selling concept, production concept, modern marketing concept. Unit II: Segmentation – Concept, basis of segmentation, Importance in marketing; Targeting – Concept Types, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning. Unit III: Marketing Mix – Product – Product Mix, New Product development, levels of product, types of product, Product life cycle, Branding and packaging, different types of distribution channels. Unit IV: Price – Meaning, objective, factors influencing pricing, methods of pricing. Promotion – Promotional mix, tools, objectives, media selection & management. Process & Scope Marketing. Information Systems – Meaning Importance and Scope Consumer Behaviour – Concept, Importance and Factors influencing consumer behaviour.
Principles of Marketing Management Unit 1: Introduction to Marketing Unit 2: Target Marketing Unit 3: Product and Place Decisions Unit 4: Price and Promotion Decisions Unsolved Papers 2013 and 2014Solved Papers 2015 and 2016Unit-wise ClassificationModel Papers.
Principles of Marketing Management Unit 1: Introduction to Marketing Unit 2: Target Marketing Unit 3: Product and Place Decisions Unit 4: Price and Promotion Decisions Unsolved Papers 2013 and 2014Solved Papers 2015 and 2016Unit-wise ClassificationModel Papers.
RTMNU2017/BBA/2/01
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