PRINCIPLES OF MARKETING MANAGEMENT

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Aparna Abhay Ambekar and Priti Satkar Athaley.

Rashtrasant Tukadoji Maharaj Nagpur University, RTMNU, BBA Second 2nd Year
Syllabus
Unit I: Marketing – Definition, nature, scope & importance, Marketing Management, Core concepts of marketing, selling concept, production concept, modern marketing concept.
 
Unit II: Segmentation – Concept, basis of segmentation, Importance in marketing; Targeting – Concept Types, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning.
 
Unit III: Marketing Mix – Product – Product Mix, New Product development, levels of product, types of product, Product life cycle, Branding and packaging, different types of distribution channels.
 
Unit IV: Price – Meaning, objective, factors influencing pricing, methods of pricing. Promotion – Promotional mix, tools, objectives, media selection & management. Process & Scope Marketing.
 
Information Systems – Meaning Importance and Scope Consumer Behaviour – Concept, Importance and Factors influencing consumer behaviour.

Principles of Marketing Management
 
Unit 1: Introduction to Marketing
 
Unit 2: Target Marketing
 
Unit 3: Product and Place Decisions
 
Unit 4: Price and Promotion Decisions
 
Unsolved Papers 2013 and 2014
Solved Papers 2015 and 2016
Unit-wise Classification
Model Papers.
 
 
 
 
 
RTMNU2017/BBA/2/01
48 Items

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