Research Methodology

CP.205: RESEARCH METHODOLOGY

Unit-1

Introduction to Research Methodology – Meaning, Objectives, Significance of Research in Management: Importance and Scope of Research Methodology.

Unit-2

Research Process – Defining Research Problem; Setting of Hypothesis; Research Design – Exploratory, Descriptive and Experimental Research Designs.

Unit-3

Sampling Design – Steps in Sampling Design; Criteria of Selecting a Sampling Procedure, Characteristics of Good Sample Design; Types of Sample Design.

Unit-4

Measurement and Scaling; Questionnaire Design; Data Collection – Primary and Secondary Data; Observational and Survey Method; Processing of Data – Editing, Coding, Classification, Tabulation of Data.

Unit-5

Analysis and Report Writing – Selection of Appropriate Statistical Techniques; Parametric Test for Hypothesis Testing – T-test, Chi – Square Test; Characteristics of Non-parametric Test; One-way ANNOVA; Report Writing.