Strategic Management

UNIT - I

8 Hours

Introduction- Concepts in Strategic Management, Strategic Management as a Process – Developing a Strategic Vision, Mission, Objectives, Policies – Factors that Shape a Company’s Strategy – Environmental Scanning -Concepts of Core Competence, Crafting a Strategy for Competitive Advantage.

UNIT - II

12 Hours

Strategic Analysis and Choice: Tools and Techniques- Porter's Five Force Model, BCG Matrix, GE Model, SWOT Analysis and TOWS Matrix,. Market Life Cycle Model - and Organisational Learning, and the Experience Curve.

UNIT - III

12 Hours

Strategy Formulation: Formulation of Strategy at Corporate, Business and Functional Levels. Strategy Alternatives:- Stability Strategy, Growth Strategy, Retrenchment Strategy, and Combination Strategy,

UNIT - IV

12 Hours

Strategy Implementation: Types of Strategies: Offensive Strategy, Defensive Strategy, Vertical Integration, Horizontal Strategy; Tailoring Strategy to fit Specific Industry and Company Situations, Strategy and Leadership, Resource Allocation as a Vital Part of Strategy – Planning Systems for Implementation

UNIT - V

12 Hours

Strategy Evaluation and Control – Establishing Strategic Controls - Role of the Strategist - Benchmarking to Evaluate Performance - Strategic Information Systems – Guidelines for Proper  Control- Strategic Surveillance -Strategic Audit - Strategy and Corporate Evaluation and Feedback in the Indian and International Context.