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E-Commerce

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ISBN- 978-93-83130-43-6

Dr. Laxmi Shankar Awasthi, Dr. Santosh Kumar & Dr. Anand Bajpai

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University of  Lucknow, BBA, Fifth Semester
Syllabus
BBA 501: E-COMMERCE
 
Unit-I
Framework for understanding E-Business: Introduction to E‑Commerce, Environmental Forces affecting Planning and Practice, Ethical, Legal and Social Concerns.
 
Unit-II
Developing E-Business Framework: Developing E-Business Models, Introduction to Internet www Concepts Building of E-Commerce Websites, Software Hardware and Tools.
 
Unit-III
Planning, Implementing and Controlling of E-Business: Creating the Marketing Mix, Organizational and Managerial Issues, Financial Planning and Working with Investors, Implementation and Control of the E-Business Plan.
 
Unit-IV
Understanding of Key Terms of E-Commerce: Electronic Commerce & Banking, Electronic Payment Systems Electronic Payment Technology, On-line credit card, E-Commerce Security.
LU2021/BBA/5/01
48 Items

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isbn
978-93-83130-43-6
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