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Business Environment

₹160.00
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Dr. K. Ramasamy

ISBN - 9789387093805

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BBA University of Madras, Sixth Semester
Syllabus
 

BUSINESS ENVIRONMENT

Unit-I
The Concept of Business Environment – Its Nature and Significance – Brief Overview of Political-Cultural-Legal-Economic and Social Environments and their Impact on Business and Strategic Decisions.
 
Unit-II
Political Environment – Government and Business Relationship in India.
 
Unit-III
Social Environment – Cultural Heritage – Social Attitudes – Castes and Communities – Joint Family Systems – Linguistic and Religious Groups – Types of Social Organization.
 
Unit-IV
Economic Environment – Economic Systems and their Impact of Business – Fiscal Deficit – Plan Investment – Five Year Planning.
 
Unit-V
Financial Environment – Financial System – Commercial Bank – Financial Institutions – RBI Stock Exchange – lDBI – Non-banking Financial Companies NBFCs.
MU2017/BBA/6/01
41 Items

Specific References

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9789387093805
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