Strategic Management pune MBA Third Semester

Syllabus

Course Code: 301

Strategic Management

Unit 1: Understanding Strategy: Concept of Strategy, Levels of Strategy - Corporate, Business and Functional. Strategic Management - Meaning and Characteristics. Distinction between Strategy and Tactics, Strategic Management Process, Stakeholders in business, Roles of stakeholder in strategic management. Strategic Intent – Meaning, Hierarchy, Attributes, Concept of Vision & Mission - Process of Envisioning, Difference between Vision & Mission. Characteristics of Good Mission Statements. Business Definition Using Abell’s Three Dimensions. Objectives and Goals, Linking Objectives to Mission & Vision. Critical Success Factors (CSF), Key Performance Indicators (KPI), Key Result Areas (KRA). Components of a Strategic Plan, Analyzing Company’s External Environment: Environmental Appraisal, Scenario Planning – Preparing an Environmental Threat and Opportunity Profile (ETOP). Analyzing Industry Environment: Industry Analysis - Porter’s Five Forces Model of Competition, Entry & Exit Barriers.                                                                                                                             (7+2)

Unit 2: Analyzing Company’s Internal Environment- Resource Based View of a Firm. Analyzing Company’s Resources and Competitive Position - Meaning, Types & Sources of Competitive Advantage, Competitive Parity & Competitive Disadvantage. VRIO Framework, Core Competence, Characteristics of Core Competencies, Distinctive Competitiveness. Benchmarking as a Method of Comparative Analysis. Value Chain Analysis Using Porter’s Model: Primary & Secondary Activities. Organizational Capability Profile: Strategic Advantage Profile, Concepts of Stretch, Leverage & Fit, Ways of Resource Leveraging – Concentrating, Accumulating, Complementing, Conserving, Recovering. Portfolio Analysis: Business Portfolio Analysis – BCG Matrix – GE 9 Cell Model.                                                                                                                       (7+2)

Unit 3: Generic Competitive Strategies– Meaning of Generic Competitive Strategies, Low Cost, Differentiation, Focus – When to use Which Strategy. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment – Turnaround, Divestment, Liquidation, Outsourcing Strategies.                                                                                                          (7+2)

Unit 4: Strategy Implementation– Barriers to Implementation of Strategy, Mintzberg’s 5 Ps – Deliberate & Emergent Strategies. Mc Kinsey’s 7s Framework. Organization Structures for Strategy Implementation: Entrepreneurial, Functional, Divisional, SBU, Matrix, Network Structures, Cellular/ Modular Organization, Matching Structure to Strategy, Organizational Design for Stable Vs. Turbulent Environment, Business Continuity Planning. Changing Structures & Processes: Reengineering & Strategy Implementation – Principles of Reengineering. Corporate Culture: Building Learning Organizations, Promoting Participation Through Technique of Management by Objectives (MBO). Strategy Evaluation: Operations Control and Strategic Control - Symptoms of Malfunctioning of Strategy – Concept of Balanced Scorecard for Strategy Evaluation.               (7+2)

Unit 5: Blue Ocean Strategy- Difference between Blue & Red Ocean strategies, Principles of Blue Ocean Strategy, Strategy Canvass & Value Curves, Four Action Framework. Business Models: Meaning & Components of Business Models, New Business Models for Internet Economy– E-Commerce Business Models and Strategies – Internet Strategies for Traditional Business –Virtual Value Chain. Sustainability & Strategic Management: Startups - Growth and Reasons for Decline. Threats to Sustainability, Integrating Social & Environmental Sustainability Issues in Strategic Management, Meaning of Triple Bottom Line, People-Planet-Profits.                                                                                                                                                   (7+2)