Entrepreneurship And Small Business Management

                                                                                Syllabus

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

UNIT I

Meaning of Entrepreneurship – Characteristics, Functions and Types of Entrepreneurship – Entrepreneurial Motivation – Need for Achievement Theory – Risk-taking Behaviour –Innovation and Entrepreneur – Role of Entrepreneurship in Economic Development

UNIT II

Factors Affecting Entrepreneur Growth - Economic – Non-economic. Entrepreneurship Development Programmes – Need – Objectives – Course Contents - Phases - Evaluation. Institutional Support to Entrepreneurs.

UNIT III

Introduction to Small Business: Evolution & Development– Meaning – Concepts – Categories – Characteristics of Small Business – Role, Importance and Responsibilities of Small Business. Business Ideas – Sources and Incubating; Technical Assistance for Small Business – Preparation of Feasibility Reports, Legal Formalities and Documentation.

UNIT IV

Business Plan – Outline – Components – Marketing Strategy for Small Business – Market Survey  ­– Market Demands – Sales Forecast – Competitive Analysis – The Marketing Plan – Marketing Assistance through Governmental Channels – Risk Analysis – Break Even Analysis

UNIT V

Start-up Costs – The Financial Plan – Source of Finance for New Ventures – Small Business – Institutional Finance Supporting SSIs – Bounties to SSIs – Venture Capital – Basic Start-up Problems.