Consumer Behaviour BHU BBA 6 SEMESTER BY THAKUR PUBLICATION PVT.LTD.
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  • Consumer Behaviour BHU BBA 6 SEMESTER BY THAKUR PUBLICATION PVT.LTD.
  • Consumer Behaviour BHU BBA 6 SEMESTER BY THAKUR PUBLICATION PVT.LTD.

Consumer Behaviour

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AUTHORS : Dr. R. Radhamani & N R. Ganaga Durga Devi

ISBN - 978-93-87093-90-4

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BBA, Semester - VI
According to the new syllabus of
‘Bharathiar University, Coimbatore
CONSUMER BEHAVIOUR
 
UNIT-I Introduction – Consumer Behaviour – Definition – Scope of Consumer Behaviour – Discipline of Consumer Behaviour – Customer Value Satisfaction – Retention – Marketing Ethics.
 
UNIT-II Consumer Research – Paradigms – The Process of Consumer Research – Consumer Motivation – Dynamics – Types – Measurement of Motives – Consumer Perception.
 
UNIT-III Consumer Learning – Behavioural Learning Theories – Measures of Consumer Learning – Consumer Attitude – Formation – Strategies for Attitude Change.
 
UNIT-IV Social Class Consumer Behaviour – Life Style Profiles of Consumer Classes – Cross Cultural Customers Behaviour Strategies.
 
UNIT-V Consumer Decision Making – Opinion Leadership – Dynamics – Types of Consumer Decision Making – A Model of Consumer Decision Making.

BHU2021/BBA/06/1
14 Items

Specific References

isbn
978-93-87093-90-4
ean13
9789387093904
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