Business Research

Syllabus

Course Code: MS-106

Business Research

Unit I

Meaning, Purpose and Nature of Research; Research; Problem: Formulation; Research Objectives and Research Questions; Research Process; Hypothesis: Formulation. Constructs; Variables; Review of Literature: Purpose, Types and Techniques.                                                                                                                                                    (12 Hours)

Unit II

Research Design; Meaning, importance and types of Research Designs; Sampling: Defining Target Population, Sampling Frame, Sampling units; Sampling Methods; Sampling Methods; Determining Sample Size; Considerations in Sample Design. Sampling & Non Sampling Errors.                                                                                                   (8 Hours)

Unit III

Questionnaire: Meaning, Purpose, Structured vs. Unstructured Questionnaires, Designing Questionnaire. Measurement Scale: Meaning, Types, Steps in Scale Formulation, Reliability and Validity of a Measurement Scale.           (10 Hours)

Unit IV

Data Analysis: Descriptive Statistics, Hypothesis Testing, Parametric and Non Parametric Tests: Analysis of Variance, Multiple and Logistic Regression, Exploratory and Confirmatory Factor Analysis; Discriminant Analysis; Report Writing: Research Report Components, Process of Report Writing.                                                                             (12 Hours)