FOUNDATIONS OF FUNCTIONAL MANAGEMENT RTMNU BBA SECOND SEM

Syllabus

Foundations of Functional Management

Unit 1: Introduction to Marketing: Market: Meaning and Definition. Marketing Management: Scope, Definition and Importance. Marketing Environment: Definition, Types and Components. Marketing Mix: Introduction, Concept & Importance.

Unit 2: Introduction to HRM: HRM - Meaning and Definition, Objectives, Scope and Importance of HRM, Role of HRM, Difference between HRM and Personnel Management, Difference between HRM and HRD

Unit 3: Introduction to Finance: Meaning, Scope and Importance of Business Finance. Finance Functions and Their Interrelationship, Goals & Objectives of Financial Management, Financial Planning and Forecasting

Unit 4: Introduction to Business Analytics: Definition and Scope of Business Analytics; Business Analytics Process; Importance of Data-driven Decision Making; Types of Analytics: Descriptive, Diagnostic, Predictive, and Prescriptive