INTERNATIONAL BUSINESS

Syllabus

Course Code:4.1

International Business

Module 1: Introduction to International Business, Globalization and Trade 10 Hours

Introduction to International Business. Differences between international business and domestic business, Stages of internationalization. Globalization and its impact on business, society and the environment.

International trade theories (Country-specific and firm-specific), Porter’s diamond, Global Competitiveness Index and Business Competitiveness Index. WTO, IMF, WB and Regional Economic integration and Trade blocks (ASEAN, NAFTA, OECD, European Union etc.)

Module 2: International Business Environment                                        10 Hours

Economic Environment – Types of economies, Measures of economic success such as GDP, GNP, PPP, Inflation, Human Development Index, Global Happiness Index etc.

Social and Cultural Environment – Hofstede’s cultural dimensions and its implications for cross-cultural management.

Technological Environment – Differences in level of technology and innovation and its implications for businesses.

Political and legal environment – Types of governments, Political risks and managing political risks.

Legal environment, Types of law, Basis of International law, Composition, jurisdiction and powers of International court of Justice.

Module 3: International Business Strategy and Operations                   10 Hours

Assessing international business opportunities, Entry strategy and Modes of Entry. Green field ventures, Acquisitions, Mergers and Strategic Alliances in the International context.

Operations management and competitive advantage, strategic issues in Operations Management (Manufacturing Management, Logistics Management and Procuring), Technology transfers – issues arising out of technology transfers.

Module 4: International Marketing                                                                8 Hours

Introduction to International marketing: The globalization of Markets & Brands. Market Segmentation, Pricing and Distribution Strategy, Issues in Global Advertising

Module 5: International Staffing and Expatriation                                       8 Hours

Staffing Policy, Process of expatriation, Managing Expatriates, Performance Appraisal, Compensation & International Labor Relations.

Module 6: International Trade, Finance and Investment                             8 Hours

Foreign Exchange Markets, FDI- in World Economy, horizontal and vertical FDI, benefits of FDI to home and Host Country. FDI- Indian Scenario. EXIM, Export and Import financing, Export marketing, India’s EXIM policy, Balance of Payments. Roles of Institutions connected with EXIM.