Global Marketing Management / International Marketing| MBA 4th Sem | JNTUK

                                                                                      Syllabus

                                                EM-405: Global Marketing Management

Unit – I

Global Marketing: Scope and Significance of Global Marketing, The Importance of Global / International Marketing, Differences Between International and Domestic Marketing International Environment, International Social & Culture Environment, the Political Legal Environment and Regulatory Environment of International Marketing. Technological Environment.

Unit – II

Global Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct Exporting, Foreign Manufacturing Strategies without Direct Investment, Foreign Manufacturing Strategies with Direct Investment. Entry Strategies of Indian Firms.

Unit – III

Global Product Management: International Product Positioning, Product Saturation Levels in Global Market, International Product life Cycle, Geographic Expansion–Strategic Alternatives. New Products in Intentional Marketing, Product and Culture, Brands in International Market.

Unit – IV

International Marketing Channels: Channels – Distribution Structures, Distribution Patterns, Factors Effecting Choice of Channels, the Challenges in Managing an International Distribution Strategy Selecting Foreign Country Market Intermediaries. The Management of Physical Distribution of Goods, Advertising and Branding, Grey Market Goods.

Unit – V

Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a Firm, EXIM Policy of India. Export Costing and Pricing, Export Procedures and Export Documentation. Export Assistance and Incentives in India.