Innovation And Entrepreneurship | MBA 4th Sem | JNTUK

Syllabus

C-402: Innovation and Entrepreneurship

Unit I

Entrepreneurship: Definition of Entrepreneur, Entrepreneurial Motivation and Barriers; Internal and External Factors; Types of Entrepreneurs; Theories of Entrepreneurship; Classification of Entrepreneurship. Creativity and  Innovation: Creative  Problems  Solving,  Creative  Thinking,  Lateral  Thinking,  Views  of  De  Bono, Khandwala and Others, Creative Performance in Terms of Motivation and Skills.

Unit II

Creativity   and   Entrepreneurial   Plan: Idea Generation, Screening and  Project Identification,   Creative Performance, Feasibility Analysis:  Economic,  Marketing,  Financial  and  Technical; Project  Planning, Evaluation, Monitoring and Control, Segmentation, Targeting and Positioning of Product, Role of SIDBI in Project Management.

Unit III

Operation Problems: Incubation and Take-off,  Problems  Encountered  Structural,  Financial  and  Managerial Problems, Types of Uncertainty. Institutional Support for New Ventures: Supporting Organisations; Incentives and Facilities; Financial Institutions and Small-Scale Industries, Govt. Policies for SSIs. 

Unit IV

Family and Non-Family Entrepreneurs: Role of Professionals, Professionalism vs. Family Entrepreneurs, Role of  Woman  Entrepreneur,  Sick  Industries,  Reasons  for  Sickness,  Remedies  for  Sickness,  Role  of  BIFR  in Revival, Bank Syndications.

Unit V

Introduction   to   Innovation   Management,   Managing   Innovation   within   Firms,   Business   Strategy   & Organisation   Knowledge,   New   Product   Strategy   &   Managing   New   Product   Development, Role of Technology in Management of Innovation, Managing for Intellectual Property Right.