Business Communication- II

Unit No.

Unit Title

Contents

1

Report Writing and Internal Correspondence

Meaning and Significance; Structure of Reports; Negative, Persuasive and Special Reporting:

1)       Informal Report – Proposals;

2)       Formal Reports;

3)       Project Report

4)       Introduction and Essential elements of Report     writing.( Reporting for a meeting)

5)       Organization of Press Report.

6)       Office Memo (Memorandums)

7)       Office Orders

8)       Office Circulars

9)       Form Memos or Letters

10)   Press Releases

11)   Import Export Trade Correspondence

2

Recent Trends in Business Communication

Internet: Email, Websites, Social Media Network (Twitter, Facebook, LinkedIn, YouTube, WhatsApp), Google Doc, Google Form, Google Sheet, Google Slide, Google Class Room, Online Conference, Video conferencing, Meeting through Zoom App, Google Meet App ,Cisco Webex Meetings App.

3

Types and Drafting of Business Letters

1)       Enquiry Letters

2)       Replies to Enquiry Letters

3)       Order Letters

4)       Credit and Status Enquiries

5)       Sales Letters

6)       Complaint Letters

7)       Collection Letters

8)       Circular Letters

4

Writing Formal Mails and Blog Writing.

4.1: Essential elements of mail, Format of Mail.

4.2: Introduction and Meaning of Blog, Writing a Blog.