ISBN- 9789390031351
Author's Name- Dr. Santanu Kumar Das, Prof. Smita Dash
MBA (18MBA402B)
Module-I
Nature, Scope and Significance Behavioural Finance, Market Strategies, Expected Utility Theory, Risk Attitude, Allais paradox. Building Blocks.
Module-II
Prospect Theory. Framing and Mental Accounting, Rationality in investment decision, Ellsberg’s paradoxes, Investors sentiments and Bubble creation.
Module-III
Heuristics and Biases; Overconfidence, Fear and Greed in Financial Market, emotions and financial markets, statistical methodology for capturing the effects of external influence onto stock market returns. Behavioural Corporate Finance.
Specific References
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ISBN- 9789390031351
Author's Name- Dr. Santanu Kumar Das, Prof. Smita Dash
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