Business Communication for Managerial Effectiveness

Syllabus

 (MBA 107-18)

 Business Communication for Managerial Effectiveness

UNIT - 1

Understanding the Foundations of Business Communication: Business Communication Concept, Communication Models, Communication Process, Characteristics of effective business communication, Barriers in Communication Environment, Communication and Ethics, Cross Cultural Communication; Guidelines for Successful Collaborative Writing, Social Networking Technologies in Business Communication, Importance of Listening, Business Etiquette & Nonverbal Communication

UNIT - II

The Three-Step Writing Process: Importance of analyzing the situation before writing a message, Information-gathering Options, Information organisation, Writing Business Communication: Adapting to your Audience, Crafting brief Messages, Crafting Messages for Electronic media, Writing Routine and Positive Messages, Writing Negative Messages; Planning, Writing, and Completing Reports and Proposal and Emails.

UNIT – III

Designing and Delivering Oral and Online Presentations: Developing Oral and Online Presentations, Enhancing Presentations with slides and other visual aids, Just-A-Minute Presentation, Individual/Group Presentations, Feedback and Overcoming Glossophobia, Group discussion.

UNIT - IV

Writing Employment Messages and Interviewing for Jobs: Employment strategy, Planning, Writing and Completing your Resume, Applying and Interviewing for Employment: Understanding, Preparing and Follow-up, Role Play and Simulation Games – Employer - Employee and Interviewer – Interviewee relationship.